HASBRO Sick or Riding the Backs of Geniuses
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Hasbro will be focusing on driving it’s own brands and putting less emphasis on licensed toy lines.
Probably because Transformers (a brand which Hasbro owns) will be making quadrillions of dollars and allow a more self centric business model.
Hasbro Inc., the world’s second- largest toymaker, will expand its core brands such as Playskool and Transformers this year and rely less on licensed toys from movies such as Star Wars, chief executive officer Alfred Verrecchia said.
Source: Business | Rhode Island news | projo.com | The Providence Journal
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Shawn
Shawn has written 268 Transformers articles.
I've loved Transformers since I was a kid although I lost that love as I got older. When I heard about the live action movie it brought it all back. I love the animated shows, the toys and can't wait for the movie. Everything I've seen of the movie so far gets me tremendously excited.
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goody finally some big company MAY make good toys that sell not because of some movie,cartoon,comic or political ploy.
Or am I expecting too much from a company with too many geniuses of their own?