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Hasbro signs 12-brand apparel licensing deal

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Querying Teletraan I Databank
...Discovered by: Shawn
...Created: February 19th, 2007 - 12:46 am
...Filed Under: Misc
...Tags: No Tags

Directly after announcing a focus on it’s own brands, Hasbro licenses Steve & Barry’s to sell $8 sweatshirts.

PAWTUCKET – HPG, the licensing arm of Hasbro Inc. (NYSE: HAS), Tuesday announced it has signed an agreement for an apparel collection to appear in Steve & Barry’s stores nationwide this spring and fall. The deal includes 12 well-known Hasbro brands, the largest lineup HPG has ever granted a single apparel licensee.

I’m still in awe of how S&B’s manufactures decent quality clothes and can afford to license big ticket brands such as Transformers and still sell everything in their stores for < $10. Amazing sweatshop ingenuity I guess.

I’m not complaining too much, I’m wearing S&B jeans right now.

Source: Hasbro signs 12-brand apparel licensing deal

[tags]hasbro[/tags]

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About This Writer

Shawn

Shawn has written 269 Transformers articles.

I've loved Transformers since I was a kid although I lost that love as I got older. When I heard about the live action movie it brought it all back. I love the animated shows, the toys and can't wait for the movie. Everything I've seen of the movie so far gets me tremendously excited.

Writers Website (http://www.transformersfans.com)

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